Remember back in those days when you don’t have a cell phone? Or a PC? Or an iPod?
What would we have been eating before the McDonald’s introduced their Happy Meals?
One thing’s for sure: Life has been a hell lot more complicated after we learned the simple joys of eating greasy hamburgers designed to clog our arteries, not to mention turning on those MP3 players that would most likely make our hearing go faster than Gramps’.
This is consumerism at its worst. Picture a typical day in my life. I switch on the TV to watch my favorite local channels, then discovered that the news on rice shortage has been cut because the program has to give way to an advertisement on how to make your hair shine. I turn off the TV and leave my house in disgust. I decide to walk downtown, only to be bombarded by Jericho’s smug mug, urging me to eat sardines with him. And on another corner, there’s Cesar Montano, telling me his sardines is better than Jericho.
To escape from it all, I decide to go to the movies! GASP! Kris Aquino telling me to eat corned beef in between screaming for her life! Jason Statham is caressing his Audi as though he’d rather sleep with it than his hot co-star! Sharon Cuneta treating her child to McDonald’s! THESE ARE MOVIES PEOPLE! But then again, on hindsight, movies have always been pandering to big-named advertisers. Nothing’s sacred: from cars to sparkling water.
So I go back to my house, where the bland model is telling me to get some hair exactly like hers…
I give up. I open my refrigerator for a glass of cold water. Then I saw a half-empty bottle of Coke. I took it instead, knowing “it’s the real thing”, more real than water perhaps. It might not be the choice of the new generation, but hey, I’m not that picky.
I prepared myself a peanut butter sandwich, from peanut “made with real peanuts”. I don’t know about you, but I don’t like the taste of fake peanuts. Of course, none of it would be complete without a bag of my favorite potato chips (which I presume is made from real potatoes). I need my salt. And my potato chips has 50% sodium.
And then I go back to my miserable existence, letting advertisers sell me stuff I don’t really need.